Copywriting Is The Best Marketing Skill

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Copywriting Is The Best Marketing Skill

If you’re a business owner looking to increase sales you need better copywriting

If a client were to ask me (and they do ALL the time) “what is the single most important thing I can do to help improve my marketing efforts”?

The answer is simple…

COPYWRITING!

Content is the combination of science and art, it is creating words that not only sell but that engage and encourage ongoing loyalty.

No matter what your business is or the services you offer are, we all have to sell something.

Even content markers are selling – although it is cleverly hidden in very valuable content!

After years managing various marketing tactics including Facebook advertising, Google Ads and SEO it always comes back to COPYWRITING.

As such it is essential that marketing professional to have strong copywriting skills.

The techniques you use to write a high-converting sales content are the same techniques that will help you write good performing ads, blog posts, and emails.

If you’re a business owner looking to increase sales – you need better copywriting.

If you want more clients and want to deliver better results – you need better copywriting.

Even if you are a marketing professional looking to take the next big step in your career – you need to be a better copywriter.

 

Learn more about copywriting and take your marketing efforts to the next level.

For information about our leading content writing services Contact us!

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The Importance of Meta Data for SEO

Title tags and meta descriptions are important factors that influence the SEO

 

What Are Title Tags and Meta Descriptions?

You have probably heard the terms ‘title tag’ and ‘meta description’ but what exactly are they and what do they have to do with Search Engine Optimisation (SEO)?

Essentially, they are bits of HTML code in the header of a web page. These are added to the backend of a website and help search engines understand and the content on a page.

Search engines will index your website pages based on the title tag and meta descriptions so it is important that they describe your business accurately and include relevant keywords that match search queries.

Why Are They Important?

Title tags are displayed on search engine results pages, with the clickable headline being the title tag and the description underneath the meta description.
So they also must be dynamic enough to grab the users attention so they click through to your website!

Title tags and meta descriptions are important for usability, SEO, and social sharing.

Not sure how to get the most out of your on-page content for SEO?

For a free SEO audit on your website contact us!

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Choosing a Custom or Template Website

Let’s Discuss The Pros And Cons Of Custom Web Development Vs. Template Websites

We get asked a lot about template websites and the need for a custom website when there are so many website templates available at a much cheaper cost.

While a template website will have a shorted development cost and is a budget-friendly option, just remember that your competitors or similar businesses may be using the same template! Template websites can sometimes have compatibility issues when trying to apply extra functionality to your website, such as an e-Commerce store setup.

Amy, our web developer breaks down the pro and cons on custom and templated website.

Custom Websites

Pros:

  • The website will have completely unique content customised to your business needs while incorporating your company branding into the design and development stage
  • We specialise in WordPress C.M.S systems which are built into your custom website to ensure it’s easy for the owner to manage their own website content
  • Designed and developed for Search Engine Optimisation (S.E.O)
  • Responsive adaptability, meaning the content will be display correctly on all devices e.g desktop, tablet and mobile screens.
  • The website will be tested to work on all up to date browser platforms

Cons:

  • A custom design and built website takes more time to develop
  • Due to longer design and development time custom websites are more expensive

 

Template Websites

Pros:

  • Template websites are cheaper alternative to custom built websites
  • A shorter development time
  • Budget friendly
  • Simple to create without much custom coding

Cons:

  • You template may be used by other businesses or competitors, meaning your website won’t stand out from the crowd
  • Design limitations and less customisation is available
  • Templates aren’t search engine optimisation (S.E.O) friendly
  • Templates may not be compatible with all browsers
  • Plugin compatibility issues, or update issues
  • Template sites most likely won’t have as good support as a custom built site
  • Any new content will have to be adapted to fit the predetermined areas of the template design

 

Amy is a leading WordPress developer and our go to girl for all things web development! Read more about custom designed and developed websites on Amy’s blog: Colour In Lines

 

To discuss your website project get in touch with the team at Peninsula Digital to discuss!

Online Marketing

Your Customers Are Online, So You Need to Be

Use online marketing to directly reach your target audiences and grow your brand

Many businesses, particularly those that don’t sell products online, often question the need for online marketing; and as a result, online marketing activities often get pushed to the bottom of to-do lists. Huge mistake!

Online marketing is so important because it aligns with the way consumers make purchasing decisions. Consumers research heavily online and even use social media during their purchase consideration to gather information.

Online shopping is certainly not the only reason businesses need to go online. Instead, being online leverages multiple touch points for businesses to gain visibility among prospective consumers.

If we want to find out something where do, we go? Google! Consumers are Googling products, services and businesses well before they make a purchase decision. Even social media is used to gather evidence as potential customers are researching their next purchase.

Over 70% of people research a company online before paying that business a visit or making a purchase with them. So, can your potential customers find you online?

Leveraging your online touch points can help increase customer conversion ask Peninsula Digital for advice on your online marketing to start!