February 18th, 2019

The Importance of Meta Data for SEO

Title tags and meta descriptions are important factors that influence the SEO


What Are Title Tags and Meta Descriptions?

You have probably heard the terms ‘title tag’ and ‘meta description’ but what exactly are they and what do they have to do with Search Engine Optimisation (SEO)?

Essentially, they are bits of HTML code in the header of a web page. These are added to the backend of a website and help search engines understand and the content on a page.

Search engines will index your website pages based on the title tag and meta descriptions so it is important that they describe your business accurately and include relevant keywords that match search queries.

Why Are They Important?

Title tags are displayed on search engine results pages, with the clickable headline being the title tag and the description underneath the meta description.
So they also must be dynamic enough to grab the users attention so they click through to your website!

Title tags and meta descriptions are important for usability, SEO, and social sharing.

Not sure how to get the most out of your on-page content for SEO?

For a free SEO audit on your website contact us!